This poster of a toucan presenting a drink was used to demonstrate a famous example of an alcohol advertisement. Guinness is a popular dry stout alcoholic drink that originated in Aurthur Guinness’ brewery in Dublin. There are different versions of this poster saying “What a great way to show off your Guinness” so most probably the Toucan’s beak is used to center your eyes to the alcoholic drink. All of the Guinness advertisements present the toucan stealing the beverage from men.

Even though the beak of the toucan leads your eyes to the alcohol, the bird is the one that stands out the most. If someone was to just glance at the poster one would’ve never known it was an advertisement for an alcoholic drink. But overall, there’s nothing else that could attract the attention of the viewer which is the whole point since the beer is what should be the most noticeable.